If the last minute twist on the Oscars was visible repeating all the latest twists and turns in American culture lately – Super Bowl, elections – stupid five minute segment Of note earlier in the night is what he captured of the country’s ongoing tensions and tastes for iPhone peripherals.
Host Jimmy Kimmel’s team set up a tour bus with ostensibly “real” tourists who entered the room expecting a museum exhibit about the Oscars, only to find themselves in the middle of the action instead. “Welcome to the Dolby Theatre,” Kimmel announced. “This is the location of the Academy Awards, which is basically happening right now.”
This part was both funny and quirky: a strange microcosm of Hollywood’s relationship with America, America’s relationship with the media, and Jimmy Kimmel’s ability to make things a little more awkward than it needs to be.
Hunger for folk heroes (and memes)
At the front of the crowd was the man who would become a breakout star, “Gary from Chicago.” In the tuxedo room, he was dressed in basketball shorts, a baseball cap and a Hollywood sweatshirt with gender-progressive touches of a purple phone case and a bag that could have been his fiancée’s handbag. If the brilliant ambush frightened him, he did not show it, happily introducing himself to the stars and caustically responding to Kimmel’s jokes. On social media, pop culture’s craving for quirky symbolic everything – see: Ken Bone, Joe the Plumber – fast made itself known. Just like traction various corporate marketing teams.
Our collective phone addiction
About a dozen tourists seemed to understand what was happening, at different speeds and with different emotions – fear, delight, indifference – but they all had in common the fact that they held their phones in front of their faces. “You know we’re on TV so you don’t have to,” Kimmel said as Gary continued to rent a room. His response: “I know, but I want to. I want.”
The phone accessories themselves could have served as a post-show fashion column: one woman had a sparkling jeweled case, another had a selfie stick as if it were a talisman. With the devices in hand, the group attracted celebrities for selfies; Gary even gave his phone to Mahershala Ali when he posed with the acting Oscar.
For tourists, it was a rare chance to see in the flesh people who were usually seen only on the screen. However, they still insisted on having a screen between them.
Piercing the Hollywood bubble…
In an age when Americans were keenly aware of how isolated its various niches were—politically, socially, geographically—ordinary citizens from across the country were literally brought in by bus for cultural exchange with the cultural elite. The stars greeted them warmly: Ryan Gosling gave Gary some kind of gift, Jennifer Aniston handed over sunglasses, Meryl and Mahershala and others grinned and hugged. Denzel Washington even “married” Gary and his fiancée Vicki, although it must be said that the particular cinematic icon seemed to be in a bit of a rush to get back into his seat.
… or amplification
An alternative political reading of the moment was that ordinary people were treated patronizingly, expected to respond with gratitude and reverence to the simple fact that they breathed the same air as celebrities. Kimmel seemed too pushy to overwhelm the tourists, and an awkward image arose when Gary started kissing actresses’ hands: he wanted to do it, but it was very similar to the way royals receive petitioners. “Well, that was the most indulgent moment at the Oscars.
History, by Walter Kirn
tweeted. “Real people in the parade. Weren’t they cute?”
Oscar (host) So White
The tourists were a mixture of white, black and brown men and women. But Kimmel made this diversity seem anything but normal by using weary humor about “funny” names, that is, names unusual for white Americans. When the tourists entered the room, he made the crowd shout “MAHERSHALA!”, the name MoonlightWinner in the category “Best Supporting Actor”. Kimmel later reacted with horror when an Asian woman told Kimmel that her name rhymed with “jewelry”. When her husband said his name was Patrick, Kimmel replied with feigned relief, “See, that’s the name.”
At an event that has recently been accused of white supremacy, this was a pretty dumb thing to do. But Gary, of course, helped blow it off. “I think you are ignoring white celebrities,” Kimmel said. Gary: “Because I am!”
Live broadcast madness
My stress reflexes were in full swing watching the segment, and judging by the cringing reaction on Twitter, I wasn’t alone. It’s possible that the tourists were just actors, or at least more trained than we thought. But nonetheless, the spectacle of chaos in a space as well-staged, as widely viewed and culturally rich as the Oscars was breathtaking. At the very end of the night, viewers would be reminded of what makes such live TV shows so exciting – the possibility of catastrophes and miracles.