Can the bot write this intro? The buzz around AI has brought this issue to the forefront of public discussion. Conversational bots like ChatGPT and automatic image generators like OpenAI’s DALL-E are popping up everywhere.
Despite A little optimistic case studies of their potential, current models are limited, and the results they provide are deeply flawed. But it doesn’t seem to matter that the tech behind AI isn’t ready for prime time. Models only have to tell a compelling story to people signing checks, and they do.
Microsoft, which developed its own Bing chatbot, invested $13 trillion in OpenAI. Venture capital companies at an early stage poured out $2.2 billion into generative AI just last year, and this year sales department announced a $250 million fund to invest in space. headlines another institutions announce AI the future of workready, inter alia, to replace writers and artists. That these breathless predictions outpace the quality of the technology itself says a lot about our cultural moment and our longstanding tendency to devalue creative work.
The supposed promise of the future of AI is effective and abundant content. Office workers can now create entire presentations with a query or a click. Creative agencies use image generators client concept mockup. Even literary magazines informed being bombarded with AI-generated posts, and yes, editors post AI-generated content. articles another illustrations.
But AI models have proved time another again what they perpetuate prejudicemisunderstanding cultural context and prioritize be persuasive in speaking Truth. They rely on datasets human creative workapproach that might otherwise be called plagiarism or data collection. And the models that drive ChatGPT and DALL-E are black boxes, so it’s technically impossible to trace the origin of the data.
Today these and other models demand people (with their own prejudices) to trains them to “good” results, and then check their work at the end. Because tools are built to match a pattern, their results are often repetitive and subtle, an aesthetic of similarity rather than invention.
Thus, the incentive to replace human workers does not come from the capabilities of technology. This stems from the years when companies large and small – especially in publishing, technology and the media – tightened the screws on creative work in order to spend less and less on employees.
In today’s financial downturn, even tech companies are cutting costs through mass layoffs (including AI ethics teams) when financing and selling AI tools. But the situation is more dire for writersartists and musicians who were troubled to earn a living for a long time.
Pay for writers editors another illustrators this country has stagnation over the past two decades. Some countries have begun to treat art as a public good: Ireland experimenting with paying artists to create art, and other countries subsidizing audience for art. But in the US, public funding for the arts is embarrassing. short compared to other rich Western countries and dropped even further during a pandemic. Many artists need to move from one social media application to another in order to build an audience for their work and generate income.
Meanwhile, the omnipresent stream Subscriptions another algorithmic channels, with their laser focus on receiving most devotionturned creativity into an endless scroll of mediocrity, recurring styles – V unstable model for original work.
Automation is the next chapter in this ever-cheaper content story. How much can the cost of art go down? Why pay artists a living wage when machines can be programmed to produce interchangeable pieces of content?
Yes, because these models will not replace human creative work. If we are to break out of repetitive patterns, strive to break prejudice, and create new opportunities, work must come from people.
The danger of reducing creative work to widgets for outsourcing is that we lose the stages of reflection and iteration that create new connections. The language learning models that underlie chatbots are designed to provide a single authoritative response that encapsulates the world in the amount of information they have already received.
On the other hand, the human brain has a unique recursive processing ability that allows us to interpret ideas outside of a set of rules. Each step of the creative process – no matter how slow, small, or boring – is a massive act, taking a concept to a new place and imagining a wider world than exists today.
The absorption of AI is not inevitable, despite the fact that some business and technology leaders say. This is not the first cycle of tech hype, and some regulators, unions and artists are already fighting back. After the Cryptocurrency Crash, the Federal Trade Commission established Office of Technology to support enforcement in new technical areas, and the agency has issued several public warnings that false claims about products AI Capabilities will be disputed.
The Writers Guild of America, which is ready to go on strike, has proposed safeguards and regulatory standards for the use of AI in screenwriting. SAG AFTRA, The union of film actors and television and radio workers said that if studios want to use AI to simulate the performances of actors, they will have to negotiate with the union. Some researchers build tools to protect the work of visual artists from being swallowed up by models for image generators, and others have launched open source systems to highlight biases in AI models.
But the broader call to action is cultural: to recognize that creative work is not just a product or content, but necessary and a highly skilled practice that deserves solid funding and support. Creativity is how meaning is constructed in culture. This is a task that machines cannot accomplish and should not be controlled by the companies that make them. The bot can quickly write the end of this story, but we have to ask ourselves: whose votes do we really need?
Rebecca Ackermann has written about technology and culture for the MIT Technology Review, Slate, and other sources. She previously worked as a designer for technology companies such as Google and Nerd.TueAll.