Diversity and Sportico will partner for the first time to present City National Bank’s Joint Sports and Entertainment Summit on July 13 in Los Angeles. Their collaboration marks an extended day of programming for the event. NBA star, entrepreneur and philanthropist Russell Westbrook; NBA star and producer Blake Griffin; Olympic gymnast Jordan Chiles; Fox Sports’ Mark Silverman and ESPN’s Rosalynn Durant are among the headliners for the event.
Westbrook will speak about his growing off-court business, charitable and entertainment interests through his company Russell Westbrook Enterprises, which includes advertising company RW Digital, production company Zero World Media and his why not? The Foundation aims to help at-risk youth through structured educational opportunities, workforce development, and accessible mental health resources.
Griffin, co-founder of Mortal Media, joins sports storytelling roundtable that also includes his Mortal Media partner, former NFL center Ryan Kalil; Nkechi Okoro Carroll, executive producer and showrunner for All American; Max Borenstein, executive producer, creator and showrunner of Victory Time: The Rise of the Lakers Dynasty; Paul Martin, Executive Producer of Breakpoint, Full Swing and Formula 1 Ride to Survive; and Cathy Bender Wynn, director of Matilda: The World at Our Feet.
Chiles participates in a panel on athlete branding strategies that also features NBA Celtics player and activist Jaylen Brown; Patrick Patterson, former NBA athlete and co-founder of Undisputed Pictures; gymnast and entrepreneur Caitlin Ohashi; and Scotty James, Olympic snowboarder and technology investor. Todd Burach, senior vice president and group leader for sports and family offices at City National Bank, insists on moderation.
Durant, EVP of Programs and Acquisitions at ESPN, and Silverman, President and COO of Fox Sports, join Marie Donahue, VP of Global Sports Video at Prime Video, and John Cruz, Global Head of Sports Partnerships at YouTube , in a conversation about the state of sports TV programming. and game lighting.
Additional contributors include Karine Timpone, Chief Marketing Officer, MLB; Dani Garcia, chairman and owner of the XFL; Tammy Eno, Chief Marketing Officer, NBA; Chase Griffin, UCLA QB, NIL Athlete of the Year and Range Sports regular/creator; and Greg Luckman, co-president of Range Sports.
“Partnering with our sister brand Sportico gives us the opportunity to have engaging conversations about the content we know best: sports and entertainment,” said Dea Lawrence, COO and Chief Marketing Officer, Diversity. “We are excited to expand to a full day format with the most relevant speakers at the forefront of our industries.”
“Penske Media is uniquely positioned to bridge the world of entertainment and sports. Diversity and Sportico are best-in-class brands that reveal, explain and raise the topic of discussion,” said Scott Soshnik, editor-in-chief of Sportico.
“People and organizations in the sports and entertainment industry have long trusted City National Bank’s personalized customer service to help them grow their business and increase their wealth,” said Jahan Wang, Executive Vice President, Entertainment Banking at City National. “We are proud to be the sponsor of the first Diversity and Sportico, a co-brand of the Sports and Entertainment Summit, and look forward to talking to the biggest names in sports about the intersection of professional sports, business and media.”
Please go here to see the full program and register online: variety.com/sportssummit